Mybeebalmco wanted a site redesign that was focused on subscription based selling.
1. Offer clear a clear call to action on product and landing page
One request was to remove confusion about their subscription plan, Designing a page with the subscription process laid out with detail and showing customer reviews was the solution.
2. Subscription upselling in cart
As it related to a request, We wanted to let the customer know that if they weren't subscribing they were actually losing money. This was done with a simple selling plan allocation check, that if not passed for a subscription plan, Will display under the product "Are you sure you want to pay more"? and provides a quick link back to the product where they can change their one time purchase to a multi option subscription. This was done with liquid code (Shopifys language)
3. Dynamic product info to highlight benefits
Something that can help with the conversion rate is giving your customer reasons why - Why they should buy from you, What are they getting with the product - etc.. These simple things are always a great Just using simple svgs from the noun project
4. Create a great landing on mobile and desktop
This was a fun project and I learned alot from it!